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Oliver Buchannon
John Sukowaty

SEO and Digital Marketing Strategist with two decades of hands-on experience, industry wisdom and cutting-edge techniques into a single platform to help you with SEO, efficiently, effectively, and effortlessly.

AI Overviews

+3

Google Just Told SEOs to Stop Overthinking AI Search

May 17, 2026

•

2 min read

Google Just Told SEOs to Stop Overthinking AI Search

What changed, what didn’t, and why beginner SEOs should pay attention.

John Sukowaty
John Sukowaty

Google Search

+1

The Rankings Didn’t Drop The Rules Changed

Mar 21, 2026

•

6 min read

The Rankings Didn’t Drop The Rules Changed

Why your traffic disappears without touching your site

John Sukowaty
John Sukowaty

Google Search

Search Is an Election

Feb 22, 2026

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5 min read

Search Is an Election

Authority Isn’t Claimed, It’s Voted On

John Sukowaty
John Sukowaty

LLMs

Threads, Channels, or Profiles?

Feb 14, 2026

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5 min read

Threads, Channels, or Profiles?

Where ChatGPT Finds “Truth” — And What That Means for Your Brand

John Sukowaty
John Sukowaty

Search Engine Optimization

SEO Decay: The Quiet Lever That Moves Revenue Pages

Feb 7, 2026

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4 min read

SEO Decay: The Quiet Lever That Moves Revenue Pages

Why smart link placement beats brute-force link building

John Sukowaty
John Sukowaty

LLMs

LLM Visibility Is Loud. The Data Is Quiet.

Jan 31, 2026

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4 min read

LLM Visibility Is Loud. The Data Is Quiet.

What 200+ GA4 Properties Say About GEO, Prompt Visibility, and Real Impact

John Sukowaty
John Sukowaty

Search Engine Optimization

+1

AI Bot Traffic Is the SEO Signal You Weren’t Measuring

Jan 24, 2026

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5 min read

AI Bot Traffic Is the SEO Signal You Weren’t Measuring

Microsoft Clarity quietly fixes a growing visibility gap

John Sukowaty
John Sukowaty

Search Engine Optimization

SEO Isn’t Dead. It’s Just Not Alone Anymore.

Jan 17, 2026

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4 min read

SEO Isn’t Dead. It’s Just Not Alone Anymore.

John Mueller’s take on SEO vs. GEO, without the buzzwords

John Sukowaty
John Sukowaty

LLMs

+1

Stop Writing for Robots (Again)

Jan 10, 2026

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5 min read

Stop Writing for Robots (Again)

Danny Sullivan just shut down the “LLM-optimized content” myth

John Sukowaty
John Sukowaty

Core Update

Google December 2025 Core Update: Key Details

Dec 12, 2025

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5 min read

Google December 2025 Core Update: Key Details

What the newest broad core update means for search results and your organic traffic.

John Sukowaty
John Sukowaty

Search Engine Optimization

+1

The Branded Query Filter in Search Console: Why This Update Matters for Organic Growth

Nov 30, 2025

•

4 min read

The Branded Query Filter in Search Console: Why This Update Matters for Organic Growth

A new way to separate “loyal audience signals” from “true organic discovery.”

John Sukowaty
John Sukowaty
Core Web Vitals: The Ranking Factor Everyone Overreacts To

Nov 17, 2025

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6 min read

Core Web Vitals: The Ranking Factor Everyone Overreacts To

Why CWV should guide your decisions, not dictate them.

John Sukowaty
John Sukowaty

AI Overviews

The SEO Truth No One’s Selling You About AI (But Everyone Should Hear)

Nov 16, 2025

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4 min read

The SEO Truth No One’s Selling You About AI (But Everyone Should Hear)

Clear signals from Google’s front lines that cut through the hype.

John Sukowaty
John Sukowaty

Google Business Profile

How a Simple UTM Code Turns Your Google Business Profile Into an SEO Goldmine

Nov 5, 2025

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3 min read

How a Simple UTM Code Turns Your Google Business Profile Into an SEO Goldmine

The overlooked trick to see exactly what customers searched before they clicked your “Website” button.

John Sukowaty
John Sukowaty

Google Pagespeed

Lighthouse 13: From Checklists to Insights

Oct 11, 2025

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3 min read

Lighthouse 13: From Checklists to Insights

Why Google’s latest Lighthouse update might not change your score, but will change how you understand it.

John Sukowaty
John Sukowaty
The June 2025 Core Update: What Just Hit Us?

Jul 6, 2025

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5 min read

The June 2025 Core Update: What Just Hit Us?

Another wave from Google. Let’s decode it, without the panic.

John Sukowaty
John Sukowaty

AI Overviews

Understanding and Optimizing for AI Overviews

May 2, 2025

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3 min read

Understanding and Optimizing for AI Overviews

Why Embeddings, Not Keywords, Are Driving Google’s AI Overviews

John Sukowaty
John Sukowaty

AI Mode

From Page 2 to Prime Time: SEO in Google’s AI Mode Era

Mar 23, 2025

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4 min read

From Page 2 to Prime Time: SEO in Google’s AI Mode Era

How Google’s AI Mode Is Rewriting Visibility, Citations, and SEO Strategy

John Sukowaty
John Sukowaty

AI Overviews

Paging Dr. Gemini – Google’s AI Just Took Over Health Search

Mar 19, 2025

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3 min read

Paging Dr. Gemini – Google’s AI Just Took Over Health Search

This week in Navigating SEO...

John Sukowaty
John Sukowaty

Search Engine Optimization

Are You Overlooking This Crucial Step in Improving Your Website’s SEO?

Aug 23, 2024

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4 min read

Are You Overlooking This Crucial Step in Improving Your Website’s SEO?

Step by step tips for the best SEO audit for your site

John Sukowaty
John Sukowaty

Local SEO

Local Insights, Global Impact: Enhancing Your Content with Local Data

Apr 10, 2024

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5 min read

Local Insights, Global Impact: Enhancing Your Content with Local Data

Ready?

John Sukowaty
John Sukowaty
The Local Spotlight: Shining Through Social Media

Apr 8, 2024

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5 min read

The Local Spotlight: Shining Through Social Media

Tips for local social media enhancements

John Sukowaty
John Sukowaty
The Local Advantage: Boosting Your E-A-T Scores with Community-Focused Content

Mar 30, 2024

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5 min read

The Local Advantage: Boosting Your E-A-T Scores with Community-Focused Content

Local Content Wins Local Markets

John Sukowaty
John Sukowaty
Elevate Your Local SEO with Podcasts: A Comprehensive Guide

Feb 15, 2024

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5 min read

Elevate Your Local SEO with Podcasts: A Comprehensive Guide

Unlocking the Power of Podcasts for Local SEO

John Sukowaty
John Sukowaty
Boost Your Squarespace Site's SEO: Simple Steps for Big Results

Feb 10, 2024

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5 min read

Boost Your Squarespace Site's SEO: Simple Steps for Big Results

Unlocking the Potential of Squarespace for Better Search Visibility

John Sukowaty
John Sukowaty
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