Paging Dr. Gemini – Google’s AI Just Took Over Health Search

Navigate Quickly

• What Does This Mean For SEO?

  • AI Overviews Just Got a Bigger Megaphone

  • Welcome to “What People Suggest”

• What Can I Do About It?

  • Optimize for Dual Credibility: Expertise + Empathy

  • Track SERP Feature Intrusion

• Final Thoughts

  • Are you new here?

What Does This Mean For SEO?

AI Overviews Just Got a Bigger Megaphone

Google is letting its AI handle way more health-related searches and doing it in more languages and regions. If you're in the health content space, your organic visibility could shrink unless your content adds value beyond what Gemini regurgitates.

Welcome to “What People Suggest”

Google is now highlighting what real people say about health conditions. It's a clear shift toward blending expert advice with human experience.

Think: anecdotal insights alongside authoritative sources and yes, this could push your content further down the page if it’s too sterile or keyword-stuffed.

What Can I Do About It?

Optimize for Dual Credibility: Expertise + Empathy

Your content shouldn't just be accurate it should feel human. Consider layering in real-world experiences, quotes, FAQs from actual patients, and community-driven questions. Think like a content creator and a forum moderator.

Track SERP Feature Intrusion

Add AI Overviews and “What People Suggest” to your SEO monitoring. Watch how these features show up across your key queries.

Adjust content format and tone based on what’s showing not just what you assume people want to read.

Final Thoughts

AI isn’t just summarizing anymore it’s reshaping the lens of health search.

If you're still writing like it’s 2015, you’re going to get buried under summaries, snippets, and suggestion boxes. Time to adapt, not panic.

Are you new here?