Search Engine Optimization

AI Overviews

Google Just Told SEOs to Stop Overthinking AI Search

May 17, 2026

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2 min read

Google Just Told SEOs to Stop Overthinking AI Search

What changed, what didn’t, and why beginner SEOs should pay attention.

John Sukowaty

Google Search

The Rankings Didn’t Drop The Rules Changed

Mar 21, 2026

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6 min read

The Rankings Didn’t Drop The Rules Changed

Why your traffic disappears without touching your site

John Sukowaty

Search Engine Optimization

SEO Decay: The Quiet Lever That Moves Revenue Pages

Feb 7, 2026

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4 min read

SEO Decay: The Quiet Lever That Moves Revenue Pages

Why smart link placement beats brute-force link building

John Sukowaty

Search Engine Optimization

AI Bot Traffic Is the SEO Signal You Weren’t Measuring

Jan 24, 2026

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5 min read

AI Bot Traffic Is the SEO Signal You Weren’t Measuring

Microsoft Clarity quietly fixes a growing visibility gap

John Sukowaty

Search Engine Optimization

SEO Isn’t Dead. It’s Just Not Alone Anymore.

Jan 17, 2026

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4 min read

SEO Isn’t Dead. It’s Just Not Alone Anymore.

John Mueller’s take on SEO vs. GEO, without the buzzwords

John Sukowaty

LLMs

Jan 10, 2026

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5 min read

Stop Writing for Robots (Again)

Danny Sullivan just shut down the “LLM-optimized content” myth

John Sukowaty

Search Engine Optimization

The Branded Query Filter in Search Console: Why This Update Matters for Organic Growth

Nov 30, 2025

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4 min read

The Branded Query Filter in Search Console: Why This Update Matters for Organic Growth

A new way to separate “loyal audience signals” from “true organic discovery.”

John Sukowaty

Search Engine Optimization

Are You Overlooking This Crucial Step in Improving Your Website’s SEO?

Aug 23, 2024

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4 min read

Are You Overlooking This Crucial Step in Improving Your Website’s SEO?

Step by step tips for the best SEO audit for your site

John Sukowaty

Search Engine Optimization

Google Just Told SEOs to Stop Overthinking AI Search

The Rankings Didn’t Drop The Rules Changed

SEO Decay: The Quiet Lever That Moves Revenue Pages

AI Bot Traffic Is the SEO Signal You Weren’t Measuring

SEO Isn’t Dead. It’s Just Not Alone Anymore.

Stop Writing for Robots (Again)

The Branded Query Filter in Search Console: Why This Update Matters for Organic Growth

Are You Overlooking This Crucial Step in Improving Your Website’s SEO?

Navigating SEO

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