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Search Engine OptimizationSearch Engine Optimization
SEO Isn’t Dead. It’s Just Not Alone Anymore.

SEO Isn’t Dead. It’s Just Not Alone Anymore.

John Mueller’s take on SEO vs. GEO, without the buzzwords

John Sukowaty
John Sukowaty
LLMsLLMs
+1+1
Stop Writing for Robots (Again)

Stop Writing for Robots (Again)

Danny Sullivan just shut down the “LLM-optimized content” myth

John Sukowaty
John Sukowaty
Core UpdateCore Update
Google December 2025 Core Update: Key Details

Google December 2025 Core Update: Key Details

What the newest broad core update means for search results and your organic traffic.

John Sukowaty
John Sukowaty
Search Engine OptimizationSearch Engine Optimization
+1+1
The Branded Query Filter in Search Console: Why This Update Matters for Organic Growth

The Branded Query Filter in Search Console: Why This Update Matters for Organic Growth

A new way to separate “loyal audience signals” from “true organic discovery.”

John Sukowaty
John Sukowaty
Core Web Vitals: The Ranking Factor Everyone Overreacts To

Core Web Vitals: The Ranking Factor Everyone Overreacts To

Why CWV should guide your decisions, not dictate them.

John Sukowaty
John Sukowaty
AI OverviewsAI Overviews
The SEO Truth No One’s Selling You About AI (But Everyone Should Hear)

The SEO Truth No One’s Selling You About AI (But Everyone Should Hear)

Clear signals from Google’s front lines that cut through the hype.

John Sukowaty
John Sukowaty
Google Business ProfileGoogle Business Profile
How a Simple UTM Code Turns Your Google Business Profile Into an SEO Goldmine

How a Simple UTM Code Turns Your Google Business Profile Into an SEO Goldmine

The overlooked trick to see exactly what customers searched before they clicked your “Website” button.

John Sukowaty
John Sukowaty
Google PagespeedGoogle Pagespeed
Lighthouse 13: From Checklists to Insights

Lighthouse 13: From Checklists to Insights

Why Google’s latest Lighthouse update might not change your score, but will change how you understand it.

John Sukowaty
John Sukowaty
The June 2025 Core Update: What Just Hit Us?

The June 2025 Core Update: What Just Hit Us?

Another wave from Google. Let’s decode it, without the panic.

John Sukowaty
John Sukowaty
AI OverviewsAI Overviews
Understanding and Optimizing for AI Overviews

Understanding and Optimizing for AI Overviews

Why Embeddings, Not Keywords, Are Driving Google’s AI Overviews

John Sukowaty
John Sukowaty
AI ModeAI Mode
From Page 2 to Prime Time: SEO in Google’s AI Mode Era

From Page 2 to Prime Time: SEO in Google’s AI Mode Era

How Google’s AI Mode Is Rewriting Visibility, Citations, and SEO Strategy

John Sukowaty
John Sukowaty
AI OverviewsAI Overviews
Paging Dr. Gemini – Google’s AI Just Took Over Health Search

Paging Dr. Gemini – Google’s AI Just Took Over Health Search

This week in Navigating SEO...

John Sukowaty
John Sukowaty
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