Google Bard Can Be A Great SEO Assistant

If you're like me—a small business owner counting every penny—you know the struggle of keeping up with digital trends without breaking the bank. You've heard about the buzz of AI in the world of SEO, but the options are dizzying, aren't they?

Well, I recently came across a game-changing tool that could be your budget-friendly answer to leveling up your website’s SEO: Google's Bard.

Let's start with the basics.

Bard is Google's own AI chatbot, built on the company's massive search data. Imagine having a direct hotline to Google's algorithmic brain; that’s what Bard offers.

While it's tempting to throw money at consultants to improve your online visibility, Bard empowers you to take the reins and directly glean insights from Google as it crawls and indexes web pages.

This means real-time updates on trending keywords and Google's algorithm, putting you ahead of the game at virtually zero cost.

Now, let's talk about Schema markup.

Sounds technical, right? In reality, it's just a way for search engines to understand the context of your website better.

Schema markup isn't mandatory, but it can give you a significant advantage. The icing on the cake? Bard doesn't just offer generic markup templates. It provides you with a tailored markup plan to suit your business model, whether you operate an ecommerce platform, a news site, or, like me, a small local business.

This can result in your site appearing in rich snippets, which means more eyes on your business.

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Next on the docket is on-page optimization—a cornerstone in any viable SEO strategy. With Bard, you get personalized suggestions to fine-tune the on-page elements of your site.

From crafting compelling titles and meta descriptions to optimizing header tags, Bard gives you practical advice that's incredibly straightforward to implement. And all of this without the hefty consultancy fees!

But Bard doesn’t stop there.

It also acts as your competitive research companion. Running a small business often means you're a jack-of-all-trades, and comprehensive competitive analysis can be both time-consuming and expensive.

Bard simplifies this by helping you identify who your top competitors are in your niche and even scrutinizing their SEO strategies. This is insider information at its best, folks.

Now, before you jump headfirst, remember Bard is still evolving, particularly in the technical SEO space. It’s not your silver bullet for intricate technical audits, but it serves as a reliable general guide.

So, while you might still want to use specialized tools for in-depth technical checks, Bard can help you understand what to look for and how to fix it.

Wrapping It Up

So, there it is: a powerful, budget-friendly tool that's almost like having a direct line to Google itself.

Bard might be the answer for small business owners like us, who need every bit of help they can get without the expense of hired guns.

If you find yourself with more questions than answers, please feel free to reach out on LinkedIn.

Podcasts & Resources

• Local SEO & Digital Marketing Podcast - Listen Now

• Learn The Most About Looker Studio by Google - Read Now

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