AI - SEO - LOCAL

This time around we have some good SEO tips for those looking to use AI more in their SEO efforts, a deep dive into the 308 redirect and a couple of articles that made the popular SEO reading list for this week.

As always, stay tuned for the next edition of Navigating SEO where I cover how you can take your Local SEO to the next level.

This Week In SEO

1. AI for SEO content creation: 5 real-world examples - Are you looking for some examples of how companies are using AI for SEO successfully? You are in the right place. - source

2. 308 Permanent Redirect: What It Means & When to Use It - Dive into 308 Permanent Redirects and discover why they’re crucial for SEO. And your website’s success. - source

3. Google Search Quality Raters Guidelines Updated With Fewer Pages - Google has updated the Google search quality raters guidelines and it is now only 168 pages, down from 176 pages - so it takes less time to read. - source

How to Do Local SEO for Lawyers - BrightLocal

Local SEO is crucial for lawyers because many people use online searches to find legal services in their area. It involves optimizing a law firm's online presence to appear in search results for local legal queries. Important tactics include using specific search terms like 'Michigan DUI lawyers', ensuring the firm's website is user-friendly, and getting good reviews, as these influence potential clients' decisions.

Understanding the online behavior of legal service searchers is key. Most people start by researching their legal issues online before seeking a lawyer. Law firms need to appear in these early-stage searches. They should focus on being near the searcher's location, having positive reviews, and having links from other websites to increase their online visibility.

Effective Local SEO requires continuous effort. It includes optimizing the firm's Google Business Profile, responding to reviews, and keeping the information updated. This strategy is essential for attracting and converting online searchers into clients, making it a vital part of a law firm's marketing plan.

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Podcasts & Resources

• Local SEO & Digital Marketing Podcast - Listen Now

• Learn The Most About Looker Studio by Google - Read Now

Google’s Update Florida Offers Insights 20 Years Later

Google's "Update Florida," which occurred 20 years ago, significantly changed SEO (search engine optimization). Before this update, Google refreshed its search index monthly, causing fluctuations in search rankings known as the "Google Dance." Update Florida was different; it wasn't just a refresh but a major algorithm change. This taught SEO professionals that Google's methods are always evolving and that past SEO tactics might become outdated.

Several SEO experts recall their experiences with Update Florida. Brett Tabke, a key figure in search marketing, noticed a major shift in link metrics and a significant impact on certain types of websites. Jim Boykin pointed out that Florida was more of a breakdown for Google, negatively affecting rankings and later leading to corrections in a subsequent update. Both highlighted the unpredictability of Google's updates and their impact on website traffic.

Overall, Update Florida was a wake-up call for SEO professionals. It underscored the importance of continuously adapting to Google's changes and not relying solely on old tactics. This update laid the groundwork for a more dynamic and responsive approach to SEO, emphasizing the need to stay informed about changes in search technology and the importance of not taking high search rankings for granted.

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SEO Tools

Ahrefs Keyword Explorer - Ahrefs is a comprehensive SEO tool designed to enhance your website's online visibility. It offers features like keyword research, site auditing, competitor analysis, and backlink tracking. Ideal for SEO professionals and marketers, Ahrefs provides actionable insights to improve search rankings and drive traffic.

PageSpeed Insights - PageSpeed Insights is a free tool from Google that analyzes the performance of web pages. It offers both mobile and desktop evaluations, providing detailed reports on page speed and user experience. The tool suggests practical improvements to enhance your site's loading time and overall efficiency, making it essential for web developers and site owners focused on optimizing user experience.

Next time around… LOCAL SEO

Discover the secrets of Local SEO and elevate your small business in the digital world! Next time we dive into practical, easy-to-implement strategies that can drastically improve your local online presence.

Whether you're running a cozy café, a charming bookstore, or a trendy boutique, Local SEO is your key to standing out in your community. Subscribe now for insightful tips and tricks that will transform the way customers find and interact with your business online.

Don't miss out on the opportunity to make your business shine in local search results!

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